Branding, Web Design
Tofino is a small coastal village situated within the traditional territory of the Tla-o-qui-aht First Nation, on the western edge of Vancouver Island. The rebrand aims to position Tofino as one of North America's premium year-round destinations and emphasize Tofino's raw beauty, the genuine west coast peoples, and eclectic culture.
The goal of the rebrand is to encompass and communicate Tofino's different natural facets in a single word mark while also embracing the essence of its history.
Tofino
Tofino is a small coastal village situated within the traditional territory of the Tla-o-qui-aht First Nation, on the western edge of Vancouver Island. The rebrand aims to position Tofino as one of North America's premium year-round destinations and emphasize Tofino's raw beauty, the genuine west coast peoples, and eclectic culture.
The goal of the rebrand is to encompass and communicate Tofino's different natural facets in a single word mark while also embracing the essence of its history.
To encapsulate Tofino’s raw beauty and dynamic energy, I went analogue and used a rough paint brush and black paint to achieve that hand rendered feel.
The new wordmark succeeds in capturing the simplicity of the old logo while also embracing the modern and contemporary.
The new wordmark succeeds in capturing the simplicity of the old logo while also embracing the modern and contemporary.
