Branding, Packaging
As the one and only hot sauce for wimps, Wimp Sauce exists to provide the middle ground tasteless and bland consumers yearn for in their culinary palate.
The primary goal is to turn play-it-safe folks into hot sauce enthusiasts and extinguish their heat intolerance. Forever.
Wimp Sauce
As the one and only hot sauce for wimps, Wimp Sauce exists to provide the middle ground tasteless and bland consumers yearn for in their culinary palate.
The primary goal is to turn play-it-safe folks into hot sauce enthusiasts and extinguish their heat intolerance. Forever.
The heart of the brand is to bring life and add flavour in their everyday cuisine. I developed a visual language that emulates the energy one would experience with one drop of the sauce.
